Resume

Lance King

I'm a Senior UX/UI and Web Designer with a background in illustration and creative design. Over 15 years I've designed digital products for kids, teachers, parents, and businesses. I've shipped e-commerce platforms, design systems, and content destinations across web and mobile. I lead teams, build systems, and solve problems that improve how people interact with products.

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About Me

Professional Experience

Highlights for Children

2011 - 2025

Columbus, OH

Family media brand and children's magazine publisher serving millions of families worldwide.

UX Lead

2021 - 2025

Led comprehensive platform redesign across multiple digital properties, shipping research-backed UX improvements that increased content engagement and improved site performance metrics

Architected and implemented enterprise design system with reusable component library, establishing brand consistency across web properties and streamlining design-to-development handoff

Redesigned e-commerce checkout flow through iterative user testing and data-driven optimization, improving conversion rates and reducing cart abandonment

Optimized critical user journeys using analytics and session replay analysis, improving feature discovery and driving measurable increases in user engagement

Built and scaled UX team, establishing design operations framework, critique processes, and career development paths

Successfully migrated organization from Sketch/InVision to modern Figma ecosystem, training cross-functional teams and integrating modern design workflows into agile sprints

Led strategic multi-store platform consolidation on Adobe Commerce, designing scalable theme structures, navigation systems, and commerce templates that enabled retirement of acquired website, reducing operational costs and resource demands across engineering, operations, and marketing teams

Highlights for Children

2011 - 2025

Columbus, OH

Family media brand and children's magazine publisher serving millions of families worldwide.

UX Lead

2021 - 2025

Led comprehensive platform redesign across multiple digital properties, shipping research-backed UX improvements that increased content engagement and improved site performance metrics

Architected and implemented enterprise design system with reusable component library, establishing brand consistency across web properties and streamlining design-to-development handoff

Redesigned e-commerce checkout flow through iterative user testing and data-driven optimization, improving conversion rates and reducing cart abandonment

Optimized critical user journeys using analytics and session replay analysis, improving feature discovery and driving measurable increases in user engagement

Built and scaled UX team, establishing design operations framework, critique processes, and career development paths

Successfully migrated organization from Sketch/InVision to modern Figma ecosystem, training cross-functional teams and integrating modern design workflows into agile sprints

Led strategic multi-store platform consolidation on Adobe Commerce, designing scalable theme structures, navigation systems, and commerce templates that enabled retirement of acquired website, reducing operational costs and resource demands across engineering, operations, and marketing teams

Senior Web Designer

2016 - 2021

Delivered end-to-end product design as sole designer, managing UX strategy, prototyping, visual design, and implementation across multiple concurrent projects

Digitized legacy teacher ordering system, launching self-service platform that modernized customer experience and reduced operational fulfillment errors

Designed and launched Highlights Kids digital destination with integrated games and social sharing capabilities, creating engaging content platform for young users

Led UX strategy for enterprise e-commerce platform migration, implementing component-based design system and achieving WCAG 2.1 AA accessibility compliance

Conducted usability testing sessions, translating user insights into actionable design improvements that reduced support tickets and enhanced satisfaction

Senior Web Designer

2016 - 2021

Delivered end-to-end product design as sole designer, managing UX strategy, prototyping, visual design, and implementation across multiple concurrent projects

Digitized legacy teacher ordering system, launching self-service platform that modernized customer experience and reduced operational fulfillment errors

Designed and launched Highlights Kids digital destination with integrated games and social sharing capabilities, creating engaging content platform for young users

Led UX strategy for enterprise e-commerce platform migration, implementing component-based design system and achieving WCAG 2.1 AA accessibility compliance

Conducted usability testing sessions, translating user insights into actionable design improvements that reduced support tickets and enhanced satisfaction

Web Designer

2011 - 2016

Designed and optimized multi-channel marketing campaigns across email, web, and direct mail, creating banners, ads, and marketing emails with conversion-focused experiences that improved campaign performance

Architected unified customer journey across marketing channels, improving cross-channel conversion and attribution tracking

Established and maintained design pattern library for multiple digital properties, ensuring brand consistency while improving design efficiency across teams

Brighter Minds Media

2007 - 2010

Columbus, OH

Children's multimedia publisher specializing in educational content and interactive learning experiences.

Digital Designer & Illustrator

2007 - 2010

Produced multimedia content for educational products, managing full production lifecycle from concept through final delivery

Designed complete brand identity systems for multiple product lines, including packaging, marketing collateral, and digital experiences

Designed and launched product websites and microsites, creating cohesive digital ecosystem that supported expanding product portfolio

Brighter Minds Media

2007 - 2010

Columbus, OH

Children's multimedia publisher specializing in educational content and interactive learning experiences.

Digital Designer & Illustrator

2007 - 2010

Produced multimedia content for educational products, managing full production lifecycle from concept through final delivery

Designed complete brand identity systems for multiple product lines, including packaging, marketing collateral, and digital experiences

Designed and launched product websites and microsites, creating cohesive digital ecosystem that supported expanding product portfolio

Education

Columbus College of Art & Design

2002 - 2006

Bachelor of Fine Arts

2006

Illustration and Fine Arts Focus

Additional

Collaboration & Leadership:
• Cross-functional team leadership
• Agile/Scrum methodologies
• Design critique facilitation
• Team building, mentorship, and career development
• Training and knowledge transfer
• Design-to-development partnership
• Workshop facilitation
• Stakeholder presentations and design advocacy

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Skills & Expertise

Core Expertise

UX/UI Design
Product Design
Web Design
Brand Identity & Visual Design
Design Systems
UX Strategy
Team Leadership
Cross-functional Collaboration
User Research & Testing
Accessibility (WCAG 2.1)
Agile Methodologies
Platform Theming
Journey Mapping
Prototyping
Wireframing

Design Tools

Design

Figma

Sketch

Adobe Creative Suite

Zeroheight

Zeplin

Development Tools

Development

HTML

CSS

Adobe Commerce (Magento)

Drupal

Laravel

Docker

PHPStorm

Research & Productivity

Jira

Confluence

Quantum Metric

A/B Tasty

Miro

UserTesting

User Interviews

Let's Connect

Come say hey and let's make something awesome together.

Get In Touch

Let's Connect

Come say hey and let's make something awesome together.

Get In Touch

Let's Connect

Come say hey and let's make something awesome together.

Get In Touch

Lance King